Nood's New Web Intiative

If you have checked the noodfashion.com site lately, you have been taunted with the idea that Nood is going social. There is some truth to that! We have developed a presence on Facebook corporately, and I have personally started a Twitter account. We are also creating a public blog that will represent a more long-winded arena for Nood to express ideas, initiatives and progress. If you are reading this, then you are aware that we have initiated a sales partner blog where you guys have the inside scoop on the land of Nood. This post is merely a warning at this point! But, we are serious about taking advantage of how connected and dialed in our target audience is. This is only the beginning and we are going to need your help! You have to help us spread the word! You have to actually follow us on Facebook and contribute from your side. You have to encourage your clients to follow Nood. Twitter is my personal initiative, and I hope that it helps represent Nood as a company that actually cares because we do. You don’t create a company that is completely invested in the idea of change if you don’t believe that change is a reality. If we do not change, we will always be “here”. I don’t know about you, but “here” is not where I want to stay for too much longer. Most of you are aware that I have made some significant changes in the last six months. I have back filled with talented people in Dalton and decided to create a really flat sales organization where I am on the road essentially every week. I believe that it is important that you and your clients hear the story from the founder. I think it is critical for our target audience to feel my presence as we all respectively pioneer the Nood brand into a crowded market. The real idea behind this web presence is to personalize Nood and create more of a tangible experience by using these social and web based mediums to multiply our collective efforts. What really separates Nood is that we are truly different, and we need to get our clients to experience that in a myriad of ways and then also to help us spread the word via this social vehicle.

Our goal is not to use these sites the way our competitors are as simple marketing extensions, but to truly use them to help represent a unique and compelling movement of designers who acknowledge that things can be done better and that Nood is part of the solution. We want people to feel our presence in a lot of markets engaging with a lot of clients in a lot of projects. This will drive credibility which any new company needs. We want them to see that we are not simply about selling carpet, but that we are promoting and participating in related ideas like alternative urban transportation, organic farming, urban green spaces, health and personal wellness. These are not bogus. We are supporting teams of designers to train for triathlons in DC. We are invested in low-speed electric vehicles that can transform urban transportation. I take my daughters to dance in mine twice a week. The portion of our target audience that will actually follow us online are eager to find a higher meaning in the products that they choose other than the simple apparent value. They want to feel like their choices are part of a greater good. Nood is not artificially positioning itself there but eager to let people see us simply as the new and different green company that hopes to slowly transform the way carpet is made and specified.

Here are the links to Facebook and Twitter and I would challenge each of you to not only participate but to make any suggestions or observations that will help us with this initiative.

Become a fan of Nood Fashion by going to www.facebook.com and searching Nood Fashion.

Follow Bo on Twitter by going to www.twitter.com and searching @bobarber.