Why Nood is Called Nood

Nood is a Dutch word that literally translates into “NEED” in English but what is unique is the mispronunciation of Nood in English. Most people will go with “NUDE” and that double entendre is very intentional. Nude is very descriptive because it speaks to our commitment to dematerialization and stripping things down as well as the idea of transparency which is part of our core DNA. The name is meant to be unique and memorable but I hope it resonates with our target audience because it should reinforce the simple fact that Nood is not just another carpet company that is going green. Nood was created from the beginning to be a green company that happens to make carpet.



Fashion is a very important part of the name that often gets forgotten and overlooked. Fashion is defined as a response to the time. The idea that we do not make carpet or samples until someone actually wants it is what allows us to have this passion for fashion. We are not a company that manufactures stuff and then tries to sell it to someone. We are clearly interested in making exactly what people want today instead of trying to predict the future when it comes to color. This was born out of our commitment to dematerialization and less stuff but has emerged into the battle cry of “Stop shopping and start designing”. Why fill their library with colors that someone in Dalton chose a year ago when you can collaborate with the designer to get the exact colors they want today. We have heard over and over that shopping for carpet typically will render a product where the pattern is perfect and the color is close or the other way around but rarely are pattern and color both perfect. We have also been told that our flexibility in color allows designers to redefine the way they work. They would typically start with carpet and then design from the floor up but with Nood, they are able to work with all of the other finishes that may be static or unknown from the beginning and then tweak the color of the carpet at the end. The feedback suggests that this saves the designer a significant amount of time and frustration because all of the typical confusion around shopping and that potential reselects are avoided.



Nood was not created because the industry needed another carpet company doing more of the same. However, we believe that a there is a growing number of designers that will welcome a new type of green company that is shifting the focus from supply to demand and allowing them to participate in the process and eliminate waste in their process at the same time. Nood is asking our clients to change and that is not easy and there will be hurdles but the climate in our society and industry are in our favor and that coupled with a target audience that actually wants to actually create change, the future is bright!