Thursday, December 10, 2009

Bounce Rubber



One thing in our industry will simply not go away, the need to drive healthy and sustainable building. It is one of the greatest initiatives on both the manufacturing and design implementation sides of the industry. With that said products that are made from naturally renewable resources and that contain high levels of recycled content carry tremendous force and leverage in gaining the support of your client base. Bounce Rubber by Nood is manufactured with up to 85% recycled content and is manufactured from Rubber which is a natural and renewable resource.

Here are a few things to consider:

• Bounce Rubber by Nood will help your designers deliver high levels of recycled content and contribution for Materials Resource Credit on any project they are working on.
• Bounce Rubber by Nood is a perfect fit on any Project… for example… on a Law Firm Project in Washington, DC 8,000 square feet of rubber was specified in the high density storage space. Every Law Firm has High Density Storage spaces, and the amount of commission you could earn on the rubber could in fact trump the total commission another rep earned on the carpet sale…. Or imagine if you happened to hit the home run and specify both the Carpet and the Rubber… Not only do you earn more, but you also CONTROL the project now with two products rather than one when it comes time to price the project.
• Recycled Rubber is a perfect product for gyms; however it is not only for gyms. Bounce is for break rooms, copy rooms, mail rooms, corporate break spaces, schools, universities, hospital rehab areas, nursing home activity spaces, and beyond.

Here is the straight forward deal:

Your designers specify recycled rubber…. And, unlike carpet and many other finishes in the industry, designers are not typically married to their ‘recycled rubber rep’. We all know that the carpet industry is king in the floor covering world, and relationships can be a driving force behind winning specifications and projects… With that said, you can use Bounce to your advantage… rather than presenting Bounce as an ‘oh by the way, we have recycled rubber’, set up a 10 – 15 minute presentation on Bounce and then use a couple Nood Carpet Products in striking bright colors for some pop and “oh by the way, are you familiar with our carpet line?”

Lastly, no product in our industry sells itself. Don’t believe for a second that you don’t have to constantly remind your design teams about Bounce, the levels of recycled content, our slick website, and of course the fact that Bounce is simply recycled rubber available as a roll or tile. Take a 6” sample and leave it behind in libraries out in the open EVERY time you visit… you will be surprised how many times a 6” sample lying around at the right place turns into a Bounce spec… You decide what to do with all of that extra money you earn from Bounce…. It’s yours to keep.

Good luck out there and please call me anytime that I can help!

Reade Palmer
Team Bounce
954-533-3272
or reade@SSquaredFL.com

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