Thursday, December 10, 2009

Our Carpet Collections


We promised a little more on collections and here it is. There was a lot of thought that went into something as simple as the collections that we have come up with to segment and discriminate between products. Basic, Dynamic, Coordinates, Preview and A La Nood are the five basic categories that everything will fall underneath from this point forward.

Basic and Dynamic- These two will forever be linked for a myriad of reasons. The majority of our standard products will fall under one of these two collections. Basic being simple, small scale products that are more about texture than actual pattern. They will typically be sophisticated and subtle. The website does not do them justice in most cases and it is important to see them in physical samples to give them their due. Dynamic patterns are going to have more pattern layered with the texture. These are typically medium and large scale and the website or TRYKS is critical when trying to understand scale in broadloom and tile. All of the products in basic and dynamic are offered with eight standard piece dyed colors as “color me ready” and in “color your way” with BM paint colors as the reference for everything. These are all products that will be currently showcased in physical portfolios or they will be coming soon. It is important to note that in the dynamic portfolios, we always show a medium scale product on the cover and then partner it with a large scale pattern that is shown in TRYK form only inside. A lot of people are overlooking some of the larger scale products such as Wake Up Pretty, DC Metro and Southside because they are only shown in TRYKS that may get misplaced.

Coordinates- This will be our fastest growing collection in the coming months in physical portfolios and is designed for us to create unique groupings of patterns and colors that coordinate well together for some specific reason. This allows us to take very traditional challenges that designers face daily and create pre-defined packages that make their life easier. These collections are created through our history of collaborating with designers to solve unique challenges such as TI building standards, senior living rooms, high end executive suites or lounges or the new wave of value oriented carpet tile. While some of these will be simple solution dyed products with set color lines, others will offer some limited range of flexibility dependent on the category of product showcased. All Coordinates will offer multiple patterns with standard colors. They will be shown in portfolios and will not be shown with “color your way” capabilities on the portfolio but will be offered to recolor on the website if they are piece dyed instead of pre-dyed products.

Preview- This is the most exciting collection that we have at Nood and is designed to stay that way. This is a collection of patterns that have been created in collaboration with our clients. We respond daily to unique design requests to create new patterns for a specific project. The inspiration could be anything from an oak tree to a parking space. We typically design these patterns to work within our existing un-manufacturing system that allows maximum flexibility based on the short order cook philosophy. If the pattern is approved, we get the design firms approval and immediately launch it on Preview for the world to consider as an option for their next project with 1% of the revenue from that next project going to the charity of the original design firm’s choice. This is our way of outsourcing design to our clients and in turn giving back a real-time glimpse at what is hot and current. Don’t forget that “fashion” is part of our name. If a product gets specified out of Preview frequently enough, it will be moved to either Basic or Dynamic and a portfolio will be created with the standard colors being the ones that have been previously specified by the marketplace. No one will ever know where the original design or colors came from but will have the comfort of knowing that they are truly current. If someone wants their pattern to be custom and exclusive to them or their project, we will honor that request and not place it in Preview. The patterns in the Preview collection may have certain minimums and that information is readily available and constantly updated as they mature. Preview has been in existence for three months and has grown by at least a pattern/week and that should only multiply as people become more familiar with our capabilities and we expand into more and more markets

A La Nood- This collection’s name plays off the sound of A La Mode but the definition of A La Carte. If we were a steak house, our steak is carpet in broadloom and tile on high performance backing systems with eco-preferable ingredients. But we are excited to offer some unique stuff that compliments our steak like Guard Dog Mats or is just uber-cool like Spork II and Spike. This collection is a catch basin for anything that we feel obligated to offer our clients. We are uniquely passionate about Guard Dog because of the critical role that walk-off mats play in helping our carpet perform over long periods of time while Spork was just a whimsical addition that has turned out to be our most frequently ordered product.

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