Thursday, December 10, 2009
Guarddog Mats
The Guarddog Equation
• Did you know that 65% of Property Managers purchase their building’s walk off mats between the months of July and September?
• Did you know that the average size mat purchased is 10ft x 12ft?
• Did you know that the average number of mats purchased is 2?
• Did you know the average street price for non logo mats is $17/sf and $23/sf for logo mats?
When I add this up, I get the following:
120 sf * 2 mats = 240 sf
240 sf * ($17 - $13.50) = $840 commission check from Rick!
Consider how many buildings in your area use walk off mats and how long it takes to drop in and find the Property Manager’s office. Here is the answer – They ALL use mats! MOST use higher end, high performance entry mats like Guarddog to protect their marble, granite and carpet, prevent slipping when it’s wet, and make their maintenance easier. In addition, any LEED building is going to buy walk off mats to get the easy LEED point.
For the second part of the quiz, we all know how to find the office. So what is stopping you? OK, so you need a good story.
Here's Guarddog's Unique Story
Guarddog is the only custom walk off mat that has 35% recycled content. As sales people, we all want a differentiator when we are talking to our customers.
Here are several:
• Available in any shape
• Available in any size
• 3 week lead time (competition on custom mats are 6-8 weeks)
• High performance
• 6 year warranty
• Competitive pricing
• GREEN (Did I mention Guarddog is the only custom mat program with 35% recycled content?)
Times are tight, the economy is still tough and not everyone is buying carpet. What they are buying, however, is mats. Here is a simple product to earn you easier commissions without adding significant time to your schedule. If you are already calling on Property Managers, take them a Guarddog folder.
If you have a friendly dealer that is calling on Property Managers, tell them about Guarddog. Nothing better than having more feet on the street helping you sell more. If you need help, call me and we can talk about who you can call.
I’m here to help!
If 65% of the Property Managers in your area are getting ready to order mats, now is the time to find them and present a product they are already budgeting and buying.
David Sides
415.533.1275
davidsides@noodfashion.com
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